I design products, and the way we build them.
Working the problems that sit between teams, where no one holds the whole picture. Turning that ambiguity into something a team can build is the work I care about.
Selected Work
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Getting sellers paid tomorrow, not next week.
Sellers were owed money they couldn’t touch until next week. BackFunds pays it out the next business day, designed never to read as debt. I owned it end to end, from coded concept to launch.
Read the case study -
AI suggests. The seller decides.
Nobody knew how much autonomy sellers would accept from AI. I ran the 118-seller study that answered it, and the posture it produced, suggest and confirm, is now Back Market’s stated AI strategy for 2026. Today it ships as the Seller Assistant.
Read the case study
Other Projects
How I Work
Narrative-first design
Before any screens, I get the team aligned on the user’s story: who they are, what they came to do, and where it breaks down. Most disagreements about design turn out to be disagreements about the story.
Read the methodologySolve the right problem
A short list of questions I ask before opening Figma. Good execution of the wrong thing is still failure, and the cheapest time to find out is before the work starts.
See the questionsAbout
The work before the design work.
That’s the part of the job I like most: being early, close to the team, and asking the questions nobody’s asked yet. By the time it looks like design work, the hardest parts are already settled.
An Irishman in Berlin, ten years into a career that started in industrial design and found its home in digital. I took the long route, and I think it shows in how I approach problems.
Away from screens I’m usually behind a camera or training for a physical goal I’ve set myself. Persistently optimistic about both.